Squidoo is a site where “everyone is an expert on something”.‚ The site‚ hosts thousands of free “lenses” which are a one-page take, opinion, or expert look at a particular topic. These lenses are a way for users of the site to share expertise, teach people, establish an identity, build brand recognition, highlight websites and a variety of other creative reasons.

The site is set-up with the ability to search a particular topic and communicate with the user of‚ a page or “lensmaster” as the site calls them. This makes the site especially useful for recruiters and sourcers as they can either search the Squidoo site for people with expertise in a particular skill set and reach out to them, or set-up their own lens on their company or a particular topic and drive traffic to their open positions or website. I found many lenses on the site to give links directly to open positions they are currently recruiting for. This ultimately will lead to more candidates and more leads for open positions. In addition, The site acts as a medium for recruiters to really get the word out about their company and their expertise. The site currently has 117,641 members each with their own lens.

Here is an example lens set-up for job openings:

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A great lens to start out with is the guide to creating a successful Squidoo. This will give you ideas on how to effectively use the site moving forward.