If you recruit or source, chances are you work with an ATS (Applicant Tracking System) that is filled with candidates and potential gold for your open positions. Whether you use Taleo, Peopleclick, Sendouts or the like, they offer search capabilities to delve way back to candidates who applied years ago when they were active candidates. The nice part about having their resume currently, is that they are now a potential active or passive job seeker. Today it seems to be a revolving door world for employees,‚ who look for new job opportunities every few years, if not sooner. Next time you run searches in your ATS for candidates and go back several years, try using some of the following tools to run campaigns to them…and see the many ways you can get their attention:

Mobile Storm is a digital marketing company that provides services to both small and medium businesses as well as offering enterprise solutions. Specifically they provide robust options for companies including email, sms/texting, voice and fax campaigns for your company.‚ These‚ offerings‚ allow you to do large campaigns to targeted audiences (i.e. candidates in‚ your database regarding open positions in your company),‚ free up your time‚ from pointing, clicking and choosing among each individual resume in your database (not to mention the time to reach out to‚ each one‚ individually),‚ help spread the word about your openings and your company (creating a viral marketing effect), and turn-up‚ active and passive job seekers from your ATS.‚ Fairly cost-effective too.

‚ 

Emma is an “email marketing and communications service” that essentially let’s users create custom email newsletters and campaigns. Emma offers self-service options for companies of all sizes. Essentially you can create templates or get help in creating custom email templates to run very polished and unique looking emails. Emma is set-up for companies to run large campaigns to specific audiences - and gives recruiters and sourcers a way to reach out to candidates with more of a personal touch not found in standard text emails. This service has full campaign management, tracking every email out the door with response rates. The pricing seems affordable as well.

Here is an example template of how United Way is promoting their message through Emma…

Other options in the “campaign” marketplace include: Constant Contact,‚ Campaign Monitor, PopularMedia, StrongMail, EmailLabs, iContact, eCampaign and a slew of many more.‚ If you run a search online, you will honestly get‚ a headache with all the options. I think that the above selections have the right options and price points for most size organizations. Let me know your thoughts…