A new trend in recruiting that is becoming very popular is Podcasting, or as some‚ call it “Jobcasting”. Jobcasting is a way to advertise your jobs through a fast growing medium and also a way to build up your employment or company brand. Recruiters and Sourcers are always looking for new avenues to promote their job openings, and with‚ ITG Group‚ predicting that almost 60 million people will listen to podcasts by 2010, this should be grabbing the attention of all in the recruiting field.

Jobs in Pods is a great site that is geared toward this fast emerging‚ trend of using podcasts in recruiting.

Jobs in Pods‚ allows employers to record audio descriptions of their current job openings,‚ interviews with managers or employees, and provide overviews of their companys.‚ In addition, employers get to display a blog post out on the site with relevant links to the job and their company. The site offers ways for employers to categorize their jobs and provides RSS feeds for job seekers and interested parties. Podcasts are distributed to Podcast sites, RSS feeds, the Blogosphere and the website of your company.

A few directories to check out on Podcasting include‚ Podcast.com, Podcastalley, Podcast.net, Podseek and Podcastdirectory. Microsoft is a great example of a Fortune 100 company implementing podcasting into their recruiting efforts. Check out their‚ JobsBlog for more details.