Were you aware that social and business networking sites are being used by Recruiters and Sourcers to find active as well as passive candidates? By asking that question, I’m really just joking, but if you honestly answered “NO”, then please check out the Networking Sites section of StaffBytes. You need to get caught up to speed fast.

With all the attention on networking sites, Ning is one site that stands apart, in that it not only let’s you join various networks but also let’s users build their own social network as well.

Per Ning, “the site offers a wide range‚ and diversity of social networks being used by everyone from students to artists to bloggers to alumni and more.” A quick search on the key word “software” pulled up dozens of networks. Here is a snapshot:

I clicked through to the Software Testing Club to show an example of a social network inside of Ning. Each network has different abilities, but most allow it’s members to create a profile and interact with that particular network whether it be by contributing to the forum, adding resources to share with others, or adding a blog post to the network. Other features include uploading videos, posting photos and conducting events. This is the general layout of most of the networks:

As a Recruiter or Sourcer, you can imagine the possibilities Ning presents. The first is to search Ning and join networks that seem to be inline with areas you are currently recruiting for and begin to network with others and post open opportunities in your company. The second would be to develop a social network that your company would approve (using their name, logo and brand) or start a hot topic of interest and welcome each job seeker and candidate you come in contact with to join it. As time goes by, you will be developing a warehouse of both active and passive job seekers who you can market job openings to. Best yet…it’s free. As far as getting the network set-up, it can be easy and hard depending on what you want on your network and what capabilities you want there. Visit the site and determine for yourself.