Alexa is a company that ranks websites based upon Internet traffic. Alexa has long been the standard for determining where companies and websites rank on the web - in other words which websites get people to click onto their site, which pages they view, how long they are there, and how many different “unique” visitors each site receives at any given time.

For the recruiting industry, this site is important, because in order to fill positions, we want to go where lots of people are. You can determine where to invest your time, energy and money by using this site. Alexa is also a great way to find new sites that are gaining popularity and which are losing favor among the web world. You may even discover a new site to use for recruiting that you previously have not heard of.

The Alexa “Top 500 Sites” list lets visitors scroll through and view each site and see the statistics.

Alexa offers a toolbar which can be downloaded for free. This toolbar comes in handy as you click onto new websites and get the ranking and statistics right at the top of your web browser. I recommend downloading it.